Breast Cancer Awareness Month, is an international health campaign lasting the month of October that is intended to increase global awareness of breast cancer.
Globally, breast cancer is the most common cancer affecting women. In 2018 more than two million new cases were reported worldwide. Of all regions worldwide, North America has the highest incidence of breast cancer, and, overall, new cases of the disease are diagnosed more frequently in countries in developed regions of the world, such as North America and Europe, than in countries in impoverished regions, such as certain areas of Asia and Africa.
Breast Cancer Awareness Month with Borehole Experts Zimbabwe |
The major international symbol of Breast Cancer Awareness Month is the colour pink. In the 1990s the pink ribbon stood as the primary emblem of support. However, the colour pink is used in a variety of ways, including on clothing, posters, and Internet Web sites, to demonstrate individual and collective awareness of breast cancer. In 2000 Estée Lauder, Inc., a fragrance and cosmetics company, launched Global Illumination, a project in which major global landmarks are illuminated by pink light for one or more days in October in support of Breast Cancer Awareness Month.
The overt commercialization of Breast Cancer Awareness Month has been a source of criticism, as has its potentially misleading promotion of and messaging about mammography as the solution to breast cancer prevention.
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